As I've asked God for wisdom he has brought me into contact with many wonderful Christian brothers and sisters who have shared their hearts and thoughts with me. They have also shared many great books and concepts from their readings.
I recently asked a fellow minister to review what I'm doing. He told me about a book, Good to Great, and the hedgehog concept. The basic point is that every organization needs to honestly answer three questions. First, "What are we the best in the world at?" Second, "What is our economic denominator (engine)?" Third, "What are our core people most passionate about?" By answering these questions with a willingness to face the answers "without blinking," the organization's hedgehog concept will emerge which "will unify, organize, and guide all of the organization's decisions."
The question I am eager to clarify is "What are we the best in the world at?" At the moment a better question for us might be, "What do we want to become the best in the world at?" My initial answer to this question was: "We want to be the best in the world at listing every church and their ministries in the world."
As I've thought more about this I've wondered what those looking for a church would want us to be the best in the world at. They would want the site to be the best place in the world to easily and quickly find what they were looking for from a church. They might also like to know what other people think about a particular church they were thinking about attending.
People often seek referrals from coworkers and friends before attending or seeking some help from a church. For example, "What kind of services do they have? Do they have a youth program and is it any good?" Searchers want to know the what, when, and where of a church and it's ministries, but they also want a positive referral or a warning if the church has a negative reputation. The reason for searching the web is to be efficient in one's search; to eliminate most options for the short list of likely matches.
It seems then, that a web site that lists all churches and their ministries along with user reviews would be a useful tool for those surfing the web for churches to meet their needs. This site would be a great tool as well if it enabled user interaction - a Christian social networking capability.
What do you think? Is this something you would find useful? One of the three questions referenced the passion of the core people. I'm convinced that there are many Christians who passionately want to connect with their unchurched neighbors. Does the concept of a web site like PaulsOnline.org as described above excite you? What would you like to see changed about the hedgehog concept so far described?
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